Brochures: Geisinger wanted compelling copy around its amazing benefits that would attract potential candidates to work at their company. Key selling points were developed for each of its target audiences, including: veterans, executives, and the general population.
Geisinger CRNA Advanced Job Description Website: Geisinger needed crisp, clear copy for a webpage that would attract CRNAs to work at their organization. The webpage spotlighted the three regions that potential candidates can work and live in when they join Geisinger. Additionally, the webpage incorporated attractive UI/UX elements and highlighted Geisinger’s warm, welcoming culture.
Geisinger Full Hire Employee Onboarding Website: Geisinger was looking to update its employee onboarding page for full-time hires and required straightforward copy that would make this process simple. Crisp, clear, and informative copy was developed to achieve this.
